Does anyone remember the old days when we were in wood shop?
The teacher constantly repeated the above statement - 'measure twice, cut once.' Of course, what he really meant was "be really sure you're doing the right thing before you make an uncorrectable mistake."
Now turn that on it's head - measure once, cut a million times.
Digital data is designed to be copied. Replicating things to perfection is a cakewalk. So, in the digital world - once you have perfected something - copy it.
Don't ever build it again.
And conversely, don't copy something that doesn't work.
The explosion in affiliate marketing has required companies and organizations to create high-traffic "landing-page" sites dedicated to a single purpose - selling a product, or a bundle of products.
For this purpose, it is not practical nor recommended to use a database-driven solution. For this, a simple, static HTML/CSS site is the best option.
Yes, we are a technology company, and yes we are up on the latest trends, and yes we love new stuff as much as anyone does.
HOWEVER, we don't implement the latest and greatest stuff until it has proven itself in the field. Quite honestly, we don't want to pay for it. In money or in time.
What we do want are tried and tested solutions that are the right thing for our customers, addressing their actual needs. That's how they get what they need, and how we expand our business by creating a healthy, sustainable relationship with our customers.
So we "lag behind" a bit (if you want to call it that), by taking advantage of the mistakes, the bug-fixes and the problems that others are making. Because by doing it that way, we get better stability at a far better price. And waste a whole lot less time doing it.
With nothing even coming close, the most cost-effective web presence can be provided by our Visionsound CMS "Templated" Solutions.
Content Management Systems (CMS) started appearing in the Open Source world a little over twelve years ago. We would characterize them - at the time - as rather stodgy, rather boxy, rather ugly miracles. What was amazing about them, was that they made dynamic content possible for mere mortals. Yes, it looked horrible, but it generally worked if you didn't push it too hard - and it was free. Anything remotely close would have cost in the 100's of thousands of dollars.
Train your people to do the day-to-day upkeep and specialists only when needed...
With nothing even coming close, the most cost-effective web presence can be provided by our Visionsound CMS "Templated" Solutions...
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